Privacy Policy
1. Who are we?
Fitcorp BV (trading as Fitnessdepot) is the data controller for the personal data collected through this website and our sales channels.
Registered Office: Ter Stratenweg 21, P.O. Box C, 2520 Ranst, Belgium
Showroom: Ter Stratenweg 21C, 2520 Ranst, Belgium
Warehouse: Ter Stratenweg 44D, 2520 Ranst, Belgium
Company Number: BE 1006.215.642
Email: info@fitnessdepot.be Phone: 03 808 90 30
We have not appointed a Data Protection Officer (DPO); this is not required by law for a company of our nature and size. For any questions regarding your data, please contact us at the email address above.
2. What data do we process?
Depending on your relationship with us, we process:
| Category | Examples |
|---|---|
| Identification Information | last name, first name |
| Contact details | email address, phone number, billing and shipping addresses |
| Order Details | order history, products, amounts, shipping method, returns |
| Financial Information | payment status, billing information (we do not store full card numbers) |
| Company Information (B2B) | VAT number, company name, contact person |
| Technical Specifications | IP address, browser type, device, pages visited |
| Communication | emails, chat messages, complaints, questions |
We do not process special categories of personal data (health, biometrics, etc.) and do not target minors under the age of 16.
3. Why do we process this data, and on what legal basis?
| Objective | Legal Basis (Art. 6 of the GDPR) |
|---|---|
| Order Processing, Delivery, Returns, and Warranty | Performance of the Agreement (Art. 6.1.b) |
| Answering Your Questions Before You Buy | Performance of the Agreement / Precontractual Measures |
| Billing and Accounting | Legal obligation (Art. 6.1.c) |
| Compliance with Consumer and Warranty Laws | Legal Obligation |
| Fraud Prevention and Online Store Security | Legitimate interest (Art. 6.1.f) |
| Improving our website and product selection | Legitimate Interest / Consent for Non-Essential Cookies |
| Analytics and marketing cookies, remarketing via Google and Meta | Consent (Art. 6.1.a) |
We do not currently send out commercial newsletters. Should that change in the future, it will only happen after an explicit opt-in, or to existing customers for similar products—always with a clear option to unsubscribe.
4. Who receives your data?
We never sell your data to third parties. We only share it with parties that need it to provide our service, always under a data processing agreement:
| Processor | Objective | Location |
|---|---|---|
| Shopify | Online Store, Orders, Customer Accounts, and Payment Processing | EU and U.S., see Art. 5 |
| Google (Analytics & Ads) | Website statistics, ads, remarketing | U.S., see Art. 5 |
| Meta (Facebook/Instagram Pixel) | Ads and Remarketing | U.S., see Art. 5 |
| Payment providers: Shopify Payments and Klarna | Payment Processing | EU |
| Carriers: GLS and Kuehne+Nagel | Delivery of Your Order | EU |
| Accounting Firm: L'abaco | Statutory Accounting Requirements | EU |
Chat Assistant Emma. Our website features a chat assistant named Emma. It’s up to you whether you use her. Emma runs on Lovable: the messages you type in the chat are stored in Lovable Cloud. Please do not share any sensitive information in the chat.
In addition, we may disclose information to government agencies when required to do so by law.
5. Transfer Outside the European Economic Area
Our online store, CRM, and payment processing all remain within the EEA.
Google and Meta are U.S. companies. When you consent to analytical and marketing cookies, your technical data may be transferred to the United States. This transfer is based on the EU-U.S. Data Privacy Framework (European Commission Adequacy Decision of July 10, 2023), for which both companies are certified, supplemented by the European Commission’s Standard Contractual Clauses.
If you do not consent to these cookies, this data transfer will not take place.
6. How long do we retain your data?
| Data | Retention Period |
|---|---|
| Invoices and Accounting | 7 years (legal requirement, Art. 315 WIB) |
| Customer Account and Order History | As long as your account is active, and for up to 3 years after your last order |
| Warranty Files | 2 years after the expiration of the statutory warranty |
| Emails and Customer Communications | Up to 3 years |
| Cookie Data | Usually 6 to 24 months, depending on the cookie |
| Data from Uncompleted Orders | 6 months |
Afterward, the data will be deleted or irreversibly anonymized.
7. Cookies
Our website uses cookies. Essential cookies (shopping cart, session, security) are always set; no consent is required for these.
Analytical and marketing cookies from Google and Meta will only be placed after you have given your explicit consent via our cookie banner. You can change or withdraw your consent at any time via the cookie notice on our website, or by emailing us at info@fitnessdepot.be.
8. Your Rights
You have the following rights, which you may exercise free of charge:
- Right of access: Request a copy of the data we process about you;
- Correction: Have incorrect or incomplete information corrected;
- Deletion: Have your data deleted, provided we are not legally required to retain it;
- Restriction: temporarily suspending processing;
- Portability: receiving your data in a commonly used format or having it forwarded;
- Objection: object to processing based on legitimate interests, and always object to direct marketing;
- Withdrawal of consent: at any time, without affecting the lawfulness of prior processing;
- No automated decision-making; we do not make decisions with legal consequences based solely on automated processing or profiling.
Please send your request to . We will respond within 30 days. If we have any doubts about your identity, we may ask for additional verification.
9. Security
We take appropriate technical and organizational measures: encrypted connections (HTTPS), access control on a need-to-know basis, backups, and data processing agreements with all of our suppliers. Payment data is processed exclusively by our PCI-DSS-certified payment provider; we do not have access to your card information ourselves.
10. Complaints
If you are not satisfied with how we handle your data, please contact us first at . You also have the right to file a complaint with the supervisory authority at any time:
Data Protection Authority
Drukpersstraat 35, 1000 Brussels: www.gegevensbeschermingsautoriteit.be
11. Changes
We may update this privacy statement. The most recent version is always available on this page, along with the date of the last update. In the event of significant changes, we will actively notify you.
Links to Other Websites
Although this website may contain links to other websites, we do not imply any direct or indirect endorsement, association, sponsorship, approval, or affiliation with a linked website, unless specifically stated.
You should carefully review the legal notices and other terms of use for any website you visit via a link from this website. Your access to other off-site pages or other websites is at your own risk.
12. Our online store runs on Shopify
This online store is hosted by Shopify Inc. Shopify provides us with the online platform through which we sell our products to you, and in that capacity, processes your order, account, and payment information. Your data is stored in Shopify’s databases and on their application servers.
Shopify acts as a processor for Fitnessdepot. When you place an order, Shopify retains that data for as long as necessary to process the order and to comply with our legal retention requirements. Payment data is processed in an encrypted format in accordance with the PCI-DSS standard and is not retained for longer than necessary to complete the transaction.
Shopify may process data outside the European Economic Area. Such transfers are made in accordance with the European Commission’s standard contractual clauses, as described in Article 5.
You can read more about how Shopify handles data in its privacy policy at shopify.com/legal/privacy.